Healthcare · Life sciences · Pharma
Consulting-grade research on a launch timeline.
HCP, payer, patient and lab-buyer evidence for every stage of a launch. Your researcher builds it around your question, and AI-moderated interviews go deep with every respondent. Launch-ready in two weeks.
Talk to our team
Client HTML Data Studio, available with any study
Research at the pace of your decisions
Fifty studies a year.
Same team.
Traditional research: 5 studies a year. With UserCue: 50 studies a year.
How it works
Human expertise, at AI scale.
One device study, and one physician traced from screen to readout. Two weeks.
01 · Kickoff
The device team names the decision.
Arnav: Frames the questionResearch OS structures the brief
Kickoff call02 · Design
Two choice exercises, 12 tasks each.
Arnav: Writes the guideResearch OS programs the agents
One physician’s choiceChoice task 3 of 12. Which would you most prefer for your early-case procedures?
Device AHigher efficacy
35 min total procedure time
Higher priceDevice BLower efficacy
35 min total procedure time
Lower priceDevice CHigher efficacy
65 min total procedure time
Lower price03 · Fielding
114 specialist physicians, in their own words.
Research OS asks why
Arnav: Reads every interviewSame physician, in their wordsLive transcript · specialist physician · 14 years in practice
“I’m booked solid, so a faster case beats a little more efficacy, honestly. And if two are equally quick, price decides it.”
✓ Coded · Throughput first04 · Analysis
Two camps of similar size.
Research OS computes the model
Arnav: Checks the storyTheir 24 choices, in the modelShare of choice importance, early cases
Efficacy · all physicians32.4%Efficacy · outcome-led43.2%Efficacy · throughput-led13.7%Procedure time · all physicians14.8%Procedure time · outcome-led6.3%Procedure time · throughput-led28.6%All physicians n = 114 · outcome-led n = 56 · throughput-led n = 5005 · Readout
The average describes neither camp.
Arnav: Presents it liveResearch OS renders the report
This physician, in three figures
Selected research
Research for every decision in the product lifecycle.
Other research we run
Your researcher shapes each study around where the product is in its lifecycle.
- Market sizing and forecast
- Patient flow analysis
- KOL mapping
- Competitive landscape
- Unmet needs
- Segmentation
- Concept and message testing
- TPP testing
- Positioning and claims testing
- Persona research
- Usability and workflow fit
- MaxDiff prioritization
- Van Westendorp pricing
- Gabor-Granger pricing
- Choice-based conjoint
- Willingness to pay
- Payer and market access
- Referral and access pathways
- Voice of the customer
- Brand health and ATU
- Adoption and switching
- Wave studies
- Advisory boards
- NPS key driver analysis
If your team needs it, we run it.
Talk to our teamHow it compares
Primary research was missing an expert-led, AI-native option.
Launch-ready insight, without the agency timeline.
Senior researchers lead
Agencies and consultancies
Senior expertise. More manual workflow. Longer timelines.
Senior researchers lead, traditional workflow.Senior expertise. AI-native workflow. Two weeks.
Senior researchers lead, AI-native workflow.Your team leads
Expert networks and panel providers
Respondent access. Your team leads the research and the synthesis.
Your team leads, traditional workflow.Self-serve AI platforms
Your team leads the research, with the platform’s panel or synthetic respondents.
Your team leads, AI-native workflow.“The depth of clinical insight was exceptional. What would have taken our team months to piece together from multiple vendors arrived in ten days, with the rigor we needed to present to our medical advisory board.”VP, Global Insights · Top-20 pharma · Oncology commercial strategy
Ready to move at launch speed?
30 minutes. No pitch deck. We’ll walk through a sample deliverable for your therapeutic area or market and show you exactly how we’d approach your next study.